At iYogi, I conceptualized, directed and produced over 10,000 videos which were a mix of Corporate Films & TVCs, Product Promotional Videos, Product Review Videos, ‘How To’ Videos, and Infographic Videos. Also, I delivered a good number of in-house Event Videos, Employee Training/ Motivational and Talent Videos, etc. While working on all these business requirements of iYogi, I directed hundreds of national and international actors, TV anchors, models and VO artists.
Obviously this was not achieved in a single day. It all begun from the day I joined iYogi, and single-handedly set up and established iYogi’s own Production House (Audio & Video Recording Studio), procured necessary equipment, and built up, spearheaded, mentored and managed a team of assistant producer, script & content writers, graphics designers, sound engineer, video editors, animators and camera man, both experienced as well as fresher.
The viewer-engaging videos, which were directed and produced by me, helped iYogi build a better relationship with its customers by educating them to resolve their tech-related problems and responding to their comments. The easy-to-follow videos satisfied the needs of targeted viewers, and in return generated business leads for the company.
During my tenure, I saw the YouTube channel become a brand identity of iYogi, and the monthly viewership touching the mark of 7 lakh viewers. The channel was rated among the Top-5 Tech Help YouTube Channels by ‘The Times of Israel’ in the year 2015.